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LifeLock

Locking In to a New Bottom Line

Launching a B2B selling model from the ground up.

CHALLENGE:

Already a success with consumers, LifeLock needed to bolster sales with a true B2B model vs selling to one customer at a time.

SOLUTION:

We helped LifeLock talk to businesses armed with a strong brand promise and sophisticated plan to engage, educate and enable.

WE MADE IT RELEVANT:

In a connected world, data is both liberator and liability, not only for consumers, but also for businesses.  This essential truth came to life in a new campaign, “The New Bottom Line,” which spoke to HR and employee benefits professionals—the main buyers of identity theft protection services.

WE MADE IT SCALABLE:

We filled the campaign with educational content including video, research papers and infographics.  The campaign also targeted key accounts to reach prospects along their buying journey, thus making it a fully engagement-driven effort.

WE MADE IT EASY:

We helped LifeLock implement their marketing automation platform (MAP) to ensure it spanned the totality of their B2B buyer’s journey.  It guided buyers through a combination of the right tools and great insights to drive engagement.

AND IT WORKED:

  • We delivered a steady flow of MQLs to sales
  • Sales team was empowered by a flood of quality leads and data

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