Already a success with consumers, LifeLock needed to bolster sales with a true B2B model vs selling to one customer at a time.
We helped LifeLock talk to businesses armed with a strong brand promise and sophisticated plan to engage, educate and enable.
WE MADE IT RELEVANT:
In a connected world, data is both liberator and liability, not only for consumers, but also for businesses. This essential truth came to life in a new campaign, “The New Bottom Line,” which spoke to HR and employee benefits professionals—the main buyers of identity theft protection services.
WE MADE IT SCALABLE:
We filled the campaign with educational content including video, research papers and infographics. The campaign also targeted key accounts to reach prospects along their buying journey, thus making it a fully engagement-driven effort.
WE MADE IT EASY:
We helped LifeLock implement their marketing automation platform (MAP) to ensure it spanned the totality of their B2B buyer’s journey. It guided buyers through a combination of the right tools and great insights to drive engagement.
AND IT WORKED:
- We delivered a steady flow of MQLs to sales
- Sales team was empowered by a flood of quality leads and data