Designing for mobile isn’t optional. Mobile isn’t a device category, it’s a way of life. It requires a commitment to designing for B2B workers the way they operate—on the go. While we love to design for the big screen, there’s a pretty good chance that content we create will be viewed first on a screen that’s only a couple inches wide. Go mobile or go bust.
More to the Point
The first experience a B2B buyer has with your brand is very likely to happen on a mobile device—which may be the last thing your web designer thinks about. Smartphones and tablets are far outselling PCs globally, this year and on into the future.