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Lauren Goldstein

VP Strategy & Partnerships

While Lauren’s motto is: “Nothing great was ever achieved without enthusiasm," that motto is closely followed by a whole lot of determination. As a marathon runner, Lauren understands what it means to set a long-term goal and work every day to achieve it. This includes feeding her inner geek by defining demand generation strategies for clients, which she has been doing since 1996. For more than 15 years, her passion for helping clients reach their goals has been at the core of Babcock & Jenkins’ success. On both the client and agency sides of the business, Lauren has served many of the world’s most respected companies, including: Adobe, Charles Schwab, Ciena, HP, Getty Images, Google, Intel, Jive Software, Juniper Networks, LinkedIn, Microsoft, NetApp, Polycom, Schering Plough, Siemens, Starbucks, Starwood Resorts and Symantec.

Lauren is committed to continued learning and shares her B2B marketing expertise in her blog and as a conference speaker at industry events like the BMA, MarketingSherpa, MarketingProfs and many others. 

Key parnerships and alliances

Marketing Automation/CRM

Thought Leadership/Analysts

Articles by Lauren Goldstein

3 Steps to Accelerate your B2B Account-Based Marketing Campaigns

Top 10 (Q1-Q2) Events for B2B Marketers...And How to Make the Most of Them

Back to Basics for Great B2B Content Marketing

Top 5 Fall B2B Marketing 2013 Conferences

15 Tips for B2B from 15 Years at BNJ

Why The Best Modern Marketers Use Right and Left Brain

When was the last time you challenged the status quo?

It’s always good to get smart on B2B

Agility Webcast Tomorrow

Marketing Segmentation: Reaching Technical Decision Makers and Influencers

Brown Bag Series Introduced

Balance your Marketing Portfolio Like your Own Investments

Learning from the Epicenter of B-to-B Marketing Best Practices

B&J Will Present Social Media Experience @ The Direct Marketing to Business Conference (4/17/07)

Connected Strategy

How the Techies Led the Way

What is the “best” B-to-B offer?

Are focus groups worth the time and effort?

Friend or Foe? 5 Tips for Bridging the Gap Between Sales and Marketing

Do sweepstakes really work?

Is it possible to market to CEOs with direct mail?