VP Strategy & Partnerships
While Lauren’s motto is: “Nothing great was ever achieved without enthusiasm," that motto is closely followed by a whole lot of determination. As a marathon runner, Lauren understands what it means to set a long-term goal and work every day to achieve it. This includes feeding her inner geek by defining demand generation strategies for clients, which she has been doing since 1996. For more than 15 years, her passion for helping clients reach their goals has been at the core of Babcock & Jenkins’ success. On both the client and agency sides of the business, Lauren has served many of the world’s most respected companies, including: Adobe, Charles Schwab, Ciena, HP, Getty Images, Google, Intel, Jive Software, Juniper Networks, LinkedIn, Microsoft, NetApp, Polycom, Schering Plough, Siemens, Starbucks, Starwood Resorts and Symantec.
Lauren is committed to continued learning and shares her B2B marketing expertise in her blog and as a conference speaker at industry events like the BMA, MarketingSherpa, MarketingProfs and many others.
Key parnerships and alliances