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Maximizing the Potential of Your Data

By Andrea Avery on Jun. 7, 2016

Data is all around us, but most of us are missing out on its potential.

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Dish on B2B: Information Security and Responsibility for Marketers

By Babcock & Jenkins on Apr. 26, 2016

If you think data security is IT’s responsibility, you’re mistaken. As Chris Fisher, Senior Director of Marketing at Tripwire, explains, “We collect data every day, and the quantity and quality of the data presents opportunities for hackers. It’s a big risk to an organization’s brand. As a marketer, we must be aware of our contribution of that risk.” Chris outlines some of the things we can do to protect our data and our brands.

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Dish On B2B: Move Your ABM Plan Into Action

By Andrea Avery on Mar. 16, 2016

In this edition of Dish on B2B, Eric Wittlake, Senior Director of Media at Babcock Jenkins, and Charm Bianchini, Senior Director, Enterprise Marketing, at Marketo, discuss practical steps to get your ABM programs off the ground and into market.

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Dish on B2B: Making Context Actionable

By Eric Wittlake on Feb. 24, 2016

In this edition of “Dish on B2B,” Eric sits down with Angela Earl, BNJ Marketing Operations Excellence Practice Lead, to talk about context.

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Using Data to Achieve Relevance

By Angela Earl on Feb. 12, 2016

Including these 3 steps early in your planning will elevate your efforts to be relevant and propel your programs toward success.

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