Data is all around us, but most of us are missing out on its potential.
If you think data security is IT’s responsibility, you’re mistaken. As Chris Fisher, Senior Director of Marketing at Tripwire, explains, “We collect data every day, and the quantity and quality of the data presents opportunities for hackers. It’s a big risk to an organization’s brand. As a marketer, we must be aware of our contribution of that risk.” Chris outlines some of the things we can do to protect our data and our brands.
In this edition of Dish on B2B, Eric Wittlake, Senior Director of Media at Babcock Jenkins, and Charm Bianchini, Senior Director, Enterprise Marketing, at Marketo, discuss practical steps to get your ABM programs off the ground and into market.
In this edition of “Dish on B2B,” Eric sits down with Angela Earl, BNJ Marketing Operations Excellence Practice Lead, to talk about context.
Including these 3 steps early in your planning will elevate your efforts to be relevant and propel your programs toward success.