Strategy

Moving your ABM plan into action 1

Dish On B2B: Move Your ABM Plan Into Action

By Andrea Avery on Mar. 16, 2016

In this edition of Dish on B2B, Eric Wittlake, Senior Director of Media at Babcock Jenkins, and Charm Bianchini, Senior Director, Enterprise Marketing, at Marketo, discuss practical steps to get your ABM programs off the ground and into market.

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Strategy Content Technology

3SecretstoABMSuccess

3 Steps to Accelerate your B2B Account-Based Marketing Campaigns

By Lauren Goldstein on Mar. 14, 2016

Here are three first steps to accelerate the effectiveness of your marketing through an ABM approach.

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Strategy

MakingContextActionable 2

Dish on B2B: Making Context Actionable

By Eric Wittlake on Feb. 24, 2016

In this edition of “Dish on B2B,” Eric sits down with Angela Earl, BNJ Marketing Operations Excellence Practice Lead, to talk about context.

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Strategy Content Technology

5PracticalTipsforActivatingaContent5btFZK5d

5 Practical Tips for Activating Your B2B Content Marketing Strategy

By Aaron Bean on Feb. 9, 2016

Regardless of whether you prefer turkey slices, micro-content or atomized bits, use these 5 content strategy tips to move from theory to action.

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Strategy Content

Predictions

16 Predictions for 2016

By Andrea Avery on Dec. 17, 2015

In honor of 2016, here are 16 predictions from the team at Babcock Jenkins.

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Strategy Culture

From the staff

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