In this edition of Dish on B2B, Eric Wittlake, Senior Director of Media at Babcock Jenkins, and Charm Bianchini, Senior Director, Enterprise Marketing, at Marketo, discuss practical steps to get your ABM programs off the ground and into market.
In this edition of “Dish on B2B,” Eric sits down with Angela Earl, BNJ Marketing Operations Excellence Practice Lead, to talk about context.
Regardless of whether you prefer turkey slices, micro-content or atomized bits, use these 5 content strategy tips to move from theory to action.
Before you take Billy Idol’s advice and go “more, more, more” with your content strategy, invest some time in answering, "More what?"
Companies don’t buy things. People do. And while it’s true that people at companies rationalize decisions to buy through logical argument, financial analysis and factual data, they make buying decisions based on feelings and emotions.