Posts by Mike

The Irony of Suppression

By Mike Mayfield on Nov. 20, 2010

The CAN-SPAM Act of 2003 placed renewed emphasis on suppression lists in the world of email marketing. Babcock & Jenkins had done its due diligence long before the law required us to. Yet there are still events that can lead to people who've unsubscribed getting an unwanted email. How?

Continue Reading