Posts by Mike

The Irony of Suppression

By Mike Mayfield on Nov. 20, 2010

The CAN-SPAM Act of 2003 placed renewed emphasis on suppression lists in the world of email marketing. Babcock & Jenkins had done its due diligence long before the law required us to. Yet there are still events that can lead to people who've unsubscribed getting an unwanted email. How?

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