Posts by Aaron

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5 Practical Tips for Activating Your B2B Content Marketing Strategy

By Aaron Bean on Feb. 9, 2016

Regardless of whether you prefer turkey slices, micro-content or atomized bits, use these 5 content strategy tips to move from theory to action.

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Strategy Content

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Seven Essential Ingredients for Account-Based Marketing Success

By Aaron Bean on Oct. 27, 2015

Build your account-based marketing (ABM) program from a solid foundation and set yourself up for success. Skip these fundamentals and assume risk at your own peril!

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Strategy

1 OP REV Blogpost 72

You’re Not Relevant; Close The Content Gap with B2B Buyers

By Aaron Bean on Aug. 21, 2015

Here’s the rough truth. Your customer’s learning process is your real competitor.

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Strategy

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B2B Buyers are More Complex than Your Segmentation Model

By Aaron Bean on Jul. 16, 2015

Companies don’t buy things. People do. And while it’s true that people at companies rationalize decisions to buy through logical argument, financial analysis and factual data, they make buying decisions based on feelings and emotions.

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Strategy Content

Mobile is a Behavior 1

Contextual Data is Your Secret Weapon

By Aaron Bean on Jun. 18, 2015

Not only is our digital usage skyrocketing, but our appetite for more personalized, contextual and data-driven digital interactions is growing.

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Strategy Content