Regardless of whether you prefer turkey slices, micro-content or atomized bits, use these 5 content strategy tips to move from theory to action.
Build your account-based marketing (ABM) program from a solid foundation and set yourself up for success. Skip these fundamentals and assume risk at your own peril!
Here’s the rough truth. Your customer’s learning process is your real competitor.
Companies don’t buy things. People do. And while it’s true that people at companies rationalize decisions to buy through logical argument, financial analysis and factual data, they make buying decisions based on feelings and emotions.