In the early stages of campaigns think beyond short term wins. Measure success by how successful you are keeping people engaged with your company long-term.
If you’re a marketer and a sports fan, maybe it’s time to experiment with lead scoring to improve your odds on the court and in the boardroom. BNJ’s senior marketing technology specialist, Brandon Lee, shows us how.
BNJ has recently welcomed Heidi Dethloff, Vice President, Client Success, to lead BNJ’s account team. With more than 20 years of global B2B marketing experience working within agencies and most recently, IBM, she has mastered the art of relationship management. Here's her take on what’s on the B2B marketing horizon, and what’s her favorite Portland hangout.
This may ruffle the fauxhawks of many footie fashionistas out there, but to anyone who has been hating on the new Portland Timbers’ 2015 home kit: you're wrong.
You could have made a video. Or a rich interactive experience. An app, a live event, a tweet, a blog post, an article on Medium, a Slideshare, or even a simple Facebook post.