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Prospect Overboard!

By Sarah Albright on Mar. 26, 2015

In the early stages of campaigns think beyond short term wins. Measure success by how successful you are keeping people engaged with your company long-term.

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Strategy Marketing Automation

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The March Madness Lead Scoring Model

By Brandon Lee on Mar. 18, 2015

If you’re a marketer and a sports fan, maybe it’s time to experiment with lead scoring to improve your odds on the court and in the boardroom. BNJ’s senior marketing technology specialist, Brandon Lee, shows us how.

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Technology Marketing Automation

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New Faces: Heidi Dethloff

By Babcock & Jenkins on Mar. 12, 2015

BNJ has recently welcomed Heidi Dethloff, Vice President, Client Success, to lead BNJ’s account team. With more than 20 years of global B2B marketing experience working within agencies and most recently, IBM, she has mastered the art of relationship management. Here's her take on what’s on the B2B marketing horizon, and what’s her favorite Portland hangout.

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The 2015 Timbers Jersey: A Designer’s Defense

By Jake Trudell on Mar. 6, 2015

This may ruffle the fauxhawks of many footie fashionistas out there, but to anyone who has been hating on the new Portland Timbers’ 2015 home kit: you're wrong.

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Creative Culture Brand

Fuck Your PDF Key Art

​F$&% Your PDF

By Ben Forsberg on Mar. 3, 2015

You could have made a video. Or a rich interactive experience. An app, a live event, a tweet, a blog post, an article on Medium, a Slideshare, or even a simple Facebook post.

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Content Technology Digital Content Marketing

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