blog testing

Does Test Anxiety Exist in Marketing?

By Brandon Lee on Jul. 29, 2015

You’ve probably never celebrated the gut-wrenching feeling of taking a test. As a marketer, it’s time to get rid of the negative connotations that surround the word TEST.

Continue Reading

Analytics Marketing Automation

HoodtoCoast

BNJ Takes on Oregon's Hood to Coast Relay

By Babcock & Jenkins on Jul. 22, 2015

With less than 60 days to go, a self-titled group of BNJers, St. Elmo’s Fireballs, is training for a fearless feat only some can fathom – Oregon’s Hood to Coast relay.

Continue Reading

Culture

B2Bwithcolor

B2B Buyers are More Complex than Your Segmentation Model

By Aaron Bean on Jul. 16, 2015

Companies don’t buy things. People do. And while it’s true that people at companies rationalize decisions to buy through logical argument, financial analysis and factual data, they make buying decisions based on feelings and emotions.

Continue Reading

Strategy Content

SEO Made Simple Key Art V1.2

SEO MADE SIMPLE (Part 3): Off-Page SEO Factors

By Imelda Khoo on Jul. 9, 2015

In the third and final installment of SEO Made Simple, we’ll tackle the off-page optimization factors you need to cultivate in order to raise your SEO game.

Continue Reading

Content

CreativityonBroadway

How I Flew All the Way to New York to Get One Lesson and Came Back with a Very Different One

By Joel Gunz on Jul. 7, 2015

I once visited New York’s Helen Hayes Theater to deliver a talk following a performance of The 39 Steps on Broadway. After the event was over, actor Sean Mahon and I stepped next door to Angus’ Bistro for a drink. This is what happened.

Continue Reading

Creative

BNJ Instagram