You’ve probably never celebrated the gut-wrenching feeling of taking a test. As a marketer, it’s time to get rid of the negative connotations that surround the word TEST.
With less than 60 days to go, a self-titled group of BNJers, St. Elmo’s Fireballs, is training for a fearless feat only some can fathom – Oregon’s Hood to Coast relay.
Companies don’t buy things. People do. And while it’s true that people at companies rationalize decisions to buy through logical argument, financial analysis and factual data, they make buying decisions based on feelings and emotions.
In the third and final installment of SEO Made Simple, we’ll tackle the off-page optimization factors you need to cultivate in order to raise your SEO game.
I once visited New York’s Helen Hayes Theater to deliver a talk following a performance of The 39 Steps on Broadway. After the event was over, actor Sean Mahon and I stepped next door to Angus’ Bistro for a drink. This is what happened.