An agency is its people. Its culture. Its collective experience. Its values. At Babcock & Jenkins, we listen to what you want and deliver what you need.
From offices in Portland, Oregon, and London, England, we connect buyers to global businesses by building brand, driving demand, and accelerating revenue. Potent creative, strategic content marketing, robust marketing automation expertise, and a deep understanding of and passion for the complex, multi-touch B2B buying process—we’ve got you covered.
We’re a certified women-owned business, which means we're smart and sassy. And a little bit loud.
We create hard-working B2B brand strategies that leverage corporate brands and lay the foundation for demand. Through multi-dimensional research, we unearth profound insights that inform buyer profiles, creative briefs, and engagement strategies.
For over 20 years, BNJ has been the demand generation agency for top B2B brands. We build innovative strategies that embody context and relevance. Then we drive engagement across the buyer journey using potent content, MAP and analytics expertise.
We weave buyer journey insight with content marketing to speed qualified prospects into the hands of sales. Our B2B strategy and creative expertise create context and relevancy, while marketing automation builds in efficiency and analytics.
Retention and Advocacy
Many of our programs focus as much on retention and growth of existing customers as acquiring new prospects. We use primary and secondary research to help modern marketers focus on strategies and tactics that add value and deepen the customer bond.
Data and Analytics
BNJ data and analytics services help you plan and execute highly optimized B2B marketing campaigns with clear ROI. We know all the major analytics technology, so we can roll up disparate information into streamlined, real-time dashboards and insight.
BNJ puts marketing automation to work for modern B2B marketers. Our experts have practical expertise on major MAPs and our own technology for over 15 years. From strategy to CRM integration, we help you see the entire lead lifecycle and show ROI.
When B2B buyers are ready for sales—at 60% through the buyer journey—we make sure your sales team is armed with the best data, intelligence and tools. Our nurturing programs pinpoint top prospects and deliver actionable sales data.
PUT BNJ TO WORK
Explore how to build brand, drive demand, and accelerate revenue at your company.
In North America:
Contact Lauren Goldstein
Contact Mike Boogaard
PARTNER WITH BNJ
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Drop us a line
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Thanks for contacting us. Look for the SiriusDecisions research brief "Demand Creation: Planning Assumptions 2014" in your email inbox of the address you provided.
Brick and Mortar
1233 NW 12th Ave., Suite 100
Portland, OR 97209
11-14 Grafton Street
London W1S 4EW