Epicor Eagle Strategic Development

Objective: To drive a major kickoff event, Epicor sought the most effective way to engage their sales reps while showcasing the features and capabilities in a new release of their Eagle software solution.

Approach: We built an intuitive iOS app that mixed general industry trivia with questions about Epicor’s new solutions for an interaction that was part game, part education. Four stations were set up, each with four iPads loaded with a multiple-choice quiz. The questions were oriented toward sales reps within Epicor’s four key verticals. After visiting each station and completing each quiz, participants were entered to win one of three iPads of their own.

Highlights:

• 70% participation rate
• 60% complete rate of the quiz