Punchstock Demand Generation
Objective: To educate buyers in corporate marketing and at agencies about how Punchstock’s updated search capabilities make finding images and creating campaigns faster and easier. We also sought to generate leads and sales, driving revenue from a global audience of Punchstock Getty Images customers.
Approach: The global Punch-O-Matic campaign highlighted Punchstock’s search tools in an engaging manner. The Punch-O-Matic movie-maker site integrated with Punchstock.com, immersing users in Punchstock’s tools and images. The site was supported with an integrated mix of email, direct mail and banner ads.
Highlights:
- Contributed to a significant spike in sales and increase in pipeline opportunities for large accounts
- Over 1,500 user-generated movies (over 7% of the target audience)
- Numerous positive mentions in social media