February 7, 2012
Babcock & Jenkins Presenting at the Online Marketing Summit 2012
Today, Lauren Goldstein, VP, Strategic Planning at Babcock & Jenkins, will present a BtoB account-based marketing model at the Online Marketing Summit, the industry’s premier digital marketing event. The event will take place at the Hilton San Diego Bayfront in San Diego, February 6-10, 2012.
“We are excited to share a proven account-based marketing approach to activate your best prospects with personalized, multi-touch engagement,” said Goldstein. “It’s my goal to spur creative ways to engage buyers with highly relevant experiences that map to the complex sales cycle to accelerate the sales cycle.”
The session, “Ignite the Pipeline with Personalized, Integrated Campaigns,” will take place at 9:45 today directly following the opening keynote address. The Nuance Communications case study will provide an in-depth look at how the organization is achieving a 14x ROI with their targeted account that combines personalized direct mail and website experiences with outbound emails and sales contact to penetrate key accounts that have not responded to traditional sales activities. With a proven track record for accelerating revenue with experiences that focus on buyer insight, Babcock & Jenkins has earned a reputation as a leading B2B account-based marketing service provider.
“Online Marketing Summit unites digital marketing leaders to share, innovate and learn,” said Aaron Kahlow, Founder and Chair, Online Marketing Summit. “We’re delighted to have Babcock & Jenkins presenting again at this year’s event.”
Online Marketing Summit is a professional development conference and exhibition dedicated to marketing leadership, technology and innovation. The event includes hands-on training workshops, one-on-one personalized labs with experts, thought-leadership presentations and peer-to-peer collaboration on subjects like SEO, paid search, web analytics, content management and email marketing. With more than 100 sessions and case studies, a full day Online Marketing Boot Camp, rich networking opportunities and an expo show floor showcasing the latest technologies, agencies and consultancies representing the complete mix of online and integrated marketing solutions.
About Babcock & Jenkins
Babcock & Jenkins is the premier B2B integrated marketing agency focused on demand generation and pipeline revenue acceleration.
Visit the Babcock & Jenkins blog: http://www.bnj.com/blog. Follow Babcock & Jenkins on Twitter @babcockjenkins.
About Online Marketing Summit
Online Marketing Summit (OMS) offers an educational environment that facilitates incredible learning, networking and collaboration opportunities amongst marketers, executives and digital professionals. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing through a professional development conference and exhibition. More than 12,000 marketers have learned, collaborated and networked at OMS events over the years. For more information, visit http://www.onlinemarketingsummit.com. Follow Online Marketing Summit on Twitter @omsummit.
October 3, 2011
Spotlight on Nuance Communications Target Account Program Success
Nuance Communications’ enterprise division specializes in speech recognition software—the kind used by automated call-center systems to recognize callers’ verbal requests and route them to appropriate answers or call-center personnel.
October 3, 2011
Babcock & Jenkins Named Runner-Up Direct Agency of the Year
“We engage with each client a little differently in the marketing landscape,” said Denise Barnes, Babcock & Jenkins president. “We have to understand the connections in bringing sales and marketing together. At the end of the day, it’s about driving revenue…”
September 7, 2011
DMA B-to-B Marketer of the Year Awarded to Cindy Humphrey at CenturyLink
The Direct Marketing Association (DMA) has announced the Business-to-Business Council will honor Cindy Humphrey, CenturyLink Business vice president, product and marketing, with its 2011 B-to-B Marketer of the Year Award.
February 14, 2010
Companies Flock to Web Analytics to Get More Bang for the Marketing Buck
Every month, Portland marketing agency Babcock & Jenkins sends out 75 tins of brownies to a different group of strangers, no name on the return address, and a mysterious Web site listed on a card.
