After reading a great deal of social marketing advice, it is obvious that a lot of it is originating from marketers themselves unfamiliar with social Read the full article…

Yesterday, we talked about the modern anxiety with ROI and the move towards “value-added” pricing models, and I promised B&J’s solution. The Creative team explained Read the full article…

The Economist wrote an interesting article about a week ago, “Clock-watchers no more: A movement to pay advertising agencies for value, not hours, takes off.”  Read the full article…

For the next three months, I have the privilege of being your tour-guide at Babcock & Jenkins and it’s going to be wild—more wild than that Read the full article…