2010 is the year that marketing is making a dramatic transformation. A tough economy, combined with a critical mass of technologies, is set to dramatically Read the full article…

Jon Caplan from HSI recently stopped by the Babcock & Jenkins office. I had a chance to speak with him while he was there. We Read the full article…

You and your sales colleagues call them leads. Some call them prospects. Others suspects. Whatever you call those who you believe absolutely need what you Read the full article…

In case you’re like me and want to skip to the good part about marketing segmentation to reach technical decision makers (TDMs) and technical influencers Read the full article…

Being in the marketing department during a budget crisis is like being a cornered fox in a foxhunt. All eyes are on your next move. Read the full article…

The relationship business is getting hectic. As the premier (and to the best of my knowledge, “only”) relationship therapist working in marketing today, agencies are Read the full article…

Perhaps you’ve heard the news. Traditional agencies don’t get social media. But just how do social networks and other emerging channels threaten agencies? Is this Read the full article…

As the economy continues to struggle, we are all hearing about companies putting their marketing budgets on the chopping block. Historically, marketing budgets are the Read the full article…