Designing the perfect call to action is a blend of art and science. You must know your audience, what they react to, and how to Read the full article…

How many of you have wondered how your email response rates compare to others? Need a way to predict the results of your next campaign? Read the full article…

The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile Read the full article…

On BBC news, I recently ran across this disastrous interview with the RIM “co-CEO” Mike Lazaridis. Here’s the YouTube video. Apparently, Mike doesn’t think it’s Read the full article…

I’d read that our internet bandwidth in America lags behind other countries, but I tended to brush those statements off. Well, I’ve just come back from a week of living on a low bandwidth connection just across the state, and let me tell you, it was NO FUN.
read the blog post →

Here are a few thoughts on crafting an effective message to technical decision makers (TDMs). Hint: Technical audiences learn about new technology solutions differently than their less technical counterparts.
read the blog post →

We who work in the technology industry are flooded with information. And for every news release, thousands of journalists, bloggers and social media experts have something to add. It’s fantastic to have access to such a wealth of real-time information and analysis. But there’s a downside: we risk losing our ability to communicate effectively to people outside our particular echo chamber.
read the blog post →

Over the last year, we’ve adopted some new tools here at B&J. Specifically, Confluence and Jira, by Atlassian. Collaboration tools like Confluence and Jira get Read the full article…