Apr 24
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Filed under: news.
Eric Wittlake, Director of Media outlines four steps to keep your marketing, measurement, and analytics focused on improved business results.
Topical thought.
Mar 29
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Filed under: news.
Social media strategist Carmen Hill believes that like a good movie screenplay, branded content takes a compelling story and breaks it down into individual pieces. Read the full article…
Mar 12
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Filed under: B2B Marketing, Content Strategy.
In our continuing drive to improve Buyer Centric Marketing, we have come up with Target Profile posters. These posters are placed in our offices and Read the full article…
Feb 21
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Filed under: news.
Eric Wittlake, Director of Media, shares an approach to improve marketing automation strategies with company scoring, mining social media activity and a constant eye on Read the full article…
Feb 15
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Filed under: news.
Lauren Goldstein, VP Strategy, outlines fundamental shifts necessary for B2B corporate websites to support inbound marketing buyers.
Feb 7
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Filed under: news.
Today, Lauren Goldstein, VP, Strategic Planning at Babcock & Jenkins, will present a BtoB account-based marketing model at the Online Marketing Summit, the industry’s premier Read the full article…
Jan 12
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Filed under: B2B Marketing, Content Strategy, Social, .
Is one of your resolutions to reinvigorate your blog in 2012? Here’s my short list of quick and dirty rules to keep things popping.
Dec 7
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Filed under: B2B Marketing, Content Strategy.
Once upon a time, B2B websites were designed for awareness and outbound marketing programs were employed for lead production. Thanks to social media and expanded Read the full article…
Dec 3
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Filed under: B2B Marketing, Content Strategy.
Inbound marketing–getting found online through search engines and social channels–has become an essential part of your overall marketing strategy. And it makes a well-planned and executed content marketing strategy even more important.
Nov 22
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Filed under: B2B Marketing, Content Strategy, .
Buyer-Centric Marketing is an excellent discipline that we have been using at BNJ to help both existing and new clients establish a strong strategic framework. Read the full article…
Our Experts
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist