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The Buyer's Journey

A step-by-step model of the stages and content required to move a strategic decision maker to purchase.

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Author Archives: Mark Evertz

Apr 14

Prospects are people. Treat them accordingly

By: Mark Evertz

Filed under: Relationship Marketing.

You and your sales colleagues call them leads. Some call them prospects. Others suspects. Whatever you call those who you believe absolutely need what you Read the full article…

Mar 12

From Marketing Liability to Lead-Gen Asset in 4 Steps

By: Mark Evertz

Filed under: Relationship Marketing.

Being in the marketing department during a budget crisis is like being a cornered fox in a foxhunt. All eyes are on your next move. Read the full article…

Jul 29

Green is the new black. Wear it well.

By: Mark Evertz

Filed under: Creative Lab.

In a country where gas prices are flirting with $5 a gallon and the cost for a barrel of oil has roughly doubled in two Read the full article…

Jun 26

Business Communication Epiphanies via Apathy and “Pulp Fiction”

By: Mark Evertz

Filed under: Creative Lab.

Ok…much to my wife’s dismay, I once again sat through “Pulp Fiction” a week or so ago in my half-hearted search for something relevant and Read the full article…

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