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The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Jan 23
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Filed under: Engage with Us, Relationship Marketing.
I was responding to an RFP last week and one of the final questions asked, “If you could say up front the three most valuable Read the full article…
Jan 11
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Filed under: Relationship Marketing, Resolve.
Happy 2011! It’s predicted that marketing will change as much in the next 5 years as it has in the last 50. Get a head start now with 5 key demand creation drivers from SiriusDecisions.
Jul 26
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Filed under: Marketing Life, Relationship Marketing.
Qwest’s sales team needed help breaking into accounts on their target list. The challenge was to break through to IT Executives at top-tier enterprise organizations Read the full article…
Jul 26
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Filed under: Marketing Life, News and Events.
We’re all busy. But we all grow and expand our thinking by having access to other smart thinkers, new strategies and case studies that expand Read the full article…
May 27
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Filed under: News and Events.
A Case for Content: Attract, Convert and Retain Customers Through the Power of Engagement When: Thursday, May 28, 11 A.M. PDT Presented By: Julie Wisdom, Read the full article…
Mar 13
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Filed under: Relationship Marketing.
In case you’re like me and want to skip to the good part about marketing segmentation to reach technical decision makers (TDMs) and technical influencers Read the full article…
Mar 4
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Filed under: News and Events.
View this month’s 30-minute Agility Webcast, where I share our top five recommendations for marketing success in 2009. You’ll hear insights from analysts at SiriusDecisions Read the full article…
Jan 28
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Filed under: News and Events.
Enjoy a free lunch and 60 minutes of marketing insights from our experts! If you are interested in a topic from the list below, please Read the full article…
Jan 22
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Filed under: News and Events.
Join Stefan Tornquist, MarketingSherpa research director, for this on-demand 30-minute Agility Webcast as they reveal findings from our 2009 marketing survey. Discover what top B-to-B executives Read the full article…
Nov 19
By:
Filed under: News and Events.
If your pipeline needs filling, then a potent targeted accounts campaign will open the floodgates. By potent, I mean a campaign that includes rock-solid data, Read the full article…
Lauren
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Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
