Mar 10
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Filed under: B2B Marketing, Engage with Us, Marketing Qs.
Atomization. Alignment. Repurposing. Multi-purposing. Content may be king, but he needs a translator. Let this simple Content Glossary help guide your discussions.
Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Mar 10
By:
Filed under: B2B Marketing, Engage with Us, Marketing Qs.
Atomization. Alignment. Repurposing. Multi-purposing. Content may be king, but he needs a translator. Let this simple Content Glossary help guide your discussions.
Jan 11
By:
Filed under: Resolve.
I’ve had strange dreams lately. It happens every year at this time and is often alarming yet inspiring once I ponder what the ‘experts’ would say if they got ahold of my dreams. I consulted my good friend Google and found DreamMoods.com, a dream dictionary of sorts dedicated to helping me “find the key to unlocking and interpreting the meanings to your dreams.” All three dreams occurred after very specific conversations about the state of marketing. Coming from the variegated mind of a creative lead in a B2B marketing agency, they make perfect sense.
Apr 9
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Filed under: News and Events.
Don’t Blink! It’s official! Debbie Oenning with Sterling Commerce is the 2007 B-to-B Marketer of the Year! And as Sterling’s B2B marketing Agency of Record, Read the full article…
Feb 15
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Filed under: Creative Lab.
When it comes to proven marketing creative, concept development is the linchpin. Whether for a theme, integrated campaign, event or even a one-off online newsletter, Read the full article…
Sep 28
By:
Filed under: Creative Lab.
Creative is vision. And vision is undoubtedly creative. When you bring together a group as individually talented as our creative team, the result is explosive. Read the full article…