Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Nov 4
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Filed under: Marketing Technology.
Pretty major news from Google on their search algorithm today. They’ve updated their ranking to take “freshness” into account. You can read about it here, Read the full article…
Oct 19
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Filed under: Marketing Technology.
Remember that florescent pink ski jacket that was so cool when you got it, but horribly out of fashion a few years later? It was Read the full article…
Sep 23
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Filed under: Marketing Technology.
Big changes are on the way for the internet’s domain name system. ICANN, the agency that controls .com, edu, .org and other domain endings, is Read the full article…
Sep 7
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Filed under: Marketing Technology.
After laughing at the (hilarious) failure of a good friend’s side project, he countered that eventually it would be great, and he was going to Read the full article…
Aug 25
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Filed under: Marketing Technology.
Recently, one of my posts on this site got picked up at Reddit.com, resulting in a flood of traffic — nearly 40,000 page views in Read the full article…
Aug 10
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Filed under: B2B Marketing, Marketing Technology.
It’s a long-standing problem that’s only getting worse–how to measure marketing effectiveness. In B2B marketing, it’s a best practice today to nurture prospects and influencers Read the full article…
Jul 15
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Filed under: Marketing Technology.
My last post on the pink sombrero, our lighthearted approach to the occasional production server change, generated quite a bit of discussion. Everything from “OMGWTF Read the full article…
Jun 28
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Filed under: Marketing Technology.
“Cowboy coding” is the phrase we use around here to describe the practice of changing code directly on production servers. It’s not really a best Read the full article…
Jun 16
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Filed under: Marketing Technology.
Designing the perfect call to action is a blend of art and science. You must know your audience, what they react to, and how to Read the full article…
May 11
By:
Filed under: Marketing Life, Marketing Technology, Resolve.
Cal Newport, a PhD computer scientist at MIT, offers a remarkably simple way to focus on what matters—his core work. It resonated pretty deeply for me, and is oh-so-applicable to agency life.
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
