Author Archives: Jake Mora

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By: Jake Mora

Filed under: Marketing Qs.

You remember Vinnie Barbarino from Welcome Back Kotter? When Vinnie Barbarino didn’t know something, which was often, he approached his lack of clarity the same Read the full article…

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By: Jake Mora

Filed under: Creative Lab.

Check out a recent interview on the Fox Business Network with Polycom CEO, Bob Hagerty. In a quick 30-second segment, Hagerty discusses the future of Read the full article…

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By: Jake Mora

Filed under: Relationship Marketing.

I am well versed in the hold music for my bank, my favorite pizza parlor and my cell phone company. And to date, no one Read the full article…

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By: Jake Mora

Filed under: Relationship Marketing.

Have you ever attended a trade show and come across the drive-by attendee? I’ve witnessed the phenomena many times over the years. The drive-by attendee Read the full article…

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By: Jake Mora

Filed under: Relationship Marketing.

How do you view your indirect sales channel? Friend or foe? Depending on your strategy, your channel can be your biggest advocate or your biggest Read the full article…