Nov 17
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Filed under: Marketing Qs.
You remember Vinnie Barbarino from Welcome Back Kotter? When Vinnie Barbarino didn’t know something, which was often, he approached his lack of clarity the same Read the full article…
Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Nov 17
By:
Filed under: Marketing Qs.
You remember Vinnie Barbarino from Welcome Back Kotter? When Vinnie Barbarino didn’t know something, which was often, he approached his lack of clarity the same Read the full article…
Jul 7
By:
Filed under: Creative Lab.
Check out a recent interview on the Fox Business Network with Polycom CEO, Bob Hagerty. In a quick 30-second segment, Hagerty discusses the future of Read the full article…
Apr 23
By:
Filed under: Relationship Marketing.
I am well versed in the hold music for my bank, my favorite pizza parlor and my cell phone company. And to date, no one Read the full article…
Mar 19
By:
Filed under: Relationship Marketing.
Have you ever attended a trade show and come across the drive-by attendee? I’ve witnessed the phenomena many times over the years. The drive-by attendee Read the full article…
Mar 8
By:
Filed under: Relationship Marketing.
How do you view your indirect sales channel? Friend or foe? Depending on your strategy, your channel can be your biggest advocate or your biggest Read the full article…