Eric Wittlake, Director of Media outlines four steps to keep your marketing, measurement, and analytics focused on improved business results.

Social media strategist Carmen Hill believes that like a good movie screenplay, branded content takes a compelling story and breaks it down into individual pieces. Read the full article…

Eric Wittlake, Director of Media, shares an approach to improve marketing automation strategies with company scoring, mining social media activity and a constant eye on Read the full article…

Lauren Goldstein, VP Strategy, outlines fundamental shifts necessary for B2B corporate websites to support inbound marketing buyers.

Today, Lauren Goldstein, VP, Strategic Planning at Babcock & Jenkins, will present a BtoB account-based marketing model at the Online Marketing Summit, the industry’s premier Read the full article…

Nuance Communications’ enterprise division specializes in speech recognition software—the kind used by automated call-center systems to recognize callers’ verbal requests and route them to appropriate Read the full article…

“We engage with each client a little differently in the marketing landscape,” said Denise Barnes, Babcock & Jenkins president. “We have to understand the connections Read the full article…

The Direct Marketing Association (DMA) has announced the Business-to-Business Council will honor Cindy Humphrey, CenturyLink Business vice president, product and marketing, with its 2011 B-to-B Read the full article…