Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Dec 3
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Filed under: B2B Marketing, Content Strategy.
Inbound marketing–getting found online through search engines and social channels–has become an essential part of your overall marketing strategy. And it makes a well-planned and executed content marketing strategy even more important.
Nov 7
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Filed under: B2B Marketing, Content Strategy.
Most B2B marketers have embraced content marketing as the key to unlocking empowered buyers’ attention. We know it’s the right thing to do, but what’s the right way to do it? What kind of content do buyers want when? What sources do they trust? What formats do they prefer? And are we even asking the right questions?
Oct 12
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Filed under: B2B Marketing, Social.
As social media becomes an accepted—and expected—tool in the B2B marketing toolkit, more companies are looking for answers about how to craft successful social media strategies. See how you can convert followers to loyal customers.
Sep 23
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Filed under: Marketing Technology, News and Events.
Virtual meetings: You know the drill. Everyone dials into the same bridge, and the host shares his or her screen. Maybe you even have a Read the full article…
Sep 1
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Filed under: News and Events, Social.
South by Southwest Interactive is a HUGE conference where big new ideas, applications and trends take off. By looking through all 3,278 of the ideas submitted, I got a sense of what’s going to be hot in 2012…
Aug 26
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Filed under: B2B Marketing.
B2B buyers may face different challenges than Luke Skywalker or the dude who lost his car, but their journeys follow the same archetypal pattern: from equilibrium to disruption to resolution. See how you can use the principles of film narrative to influence your buyer’s journey.
Aug 11
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Filed under: B2B Marketing, Social.
People are hungry for concrete examples of how to use social media in B2B marketing—and to see tangible results. With our handy list of success stories, you’ll always have one ready to serve up.
Jul 18
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Filed under: B2B Marketing, Content Strategy.
As a gardener, I’ve learned that the secret to a beautiful mixed border or container planting is to assemble just the right combination of thrillers, Read the full article…
Jun 29
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Filed under: Engage with Us, Marketing Life, News and Events, The Agency.
If you’ve followed our creative culinary adventures so far, you may recall that we’ve been working our way, alphabetically, through the carts at the SW Read the full article…
Jun 2
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Filed under: B2B Marketing, Marketing Life.
Chances are you’ve heard the prediction that marketing will change more in the next five years than it has in the last 50. Creating successful B2B marketing in this new era requires a more collaborative way of approaching the work. So we moved tech in with creative for the ultimate left-brain/right-brain mind meld.
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
