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The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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May 8
By: Amanda Roe
Filed under: Marketing Life.
In a more rational world companies that distribute intellectual property electronically (the music industry, Hollywood, television, publishing, etc.) would have embraced the Internet and digital Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
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