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The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Feb 21
By: dang@bnj.com
Filed under: news.
Eric Wittlake, Director of Media, shares an approach to improve marketing automation strategies with company scoring, mining social media activity and a constant eye on Read the full article…
Feb 15
By: dang@bnj.com
Filed under: news.
Lauren Goldstein, VP Strategy, outlines fundamental shifts necessary for B2B corporate websites to support inbound marketing buyers.
Feb 7
By: dang@bnj.com
Filed under: news.
Today, Lauren Goldstein, VP, Strategic Planning at Babcock & Jenkins, will present a BtoB account-based marketing model at the Online Marketing Summit, the industry’s premier Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
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