Eric Wittlake, Director of Media outlines four steps to keep your marketing, measurement, and analytics focused on improved business results.

Social media strategist Carmen Hill believes that like a good movie screenplay, branded content takes a compelling story and breaks it down into individual pieces. Read the full article…

Eric Wittlake, Director of Media, shares an approach to improve marketing automation strategies with company scoring, mining social media activity and a constant eye on Read the full article…

Lauren Goldstein, VP Strategy, outlines fundamental shifts necessary for B2B corporate websites to support inbound marketing buyers.

Today, Lauren Goldstein, VP, Strategic Planning at Babcock & Jenkins, will present a BtoB account-based marketing model at the Online Marketing Summit, the industry’s premier Read the full article…