Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Dec 7
By: Ami Martin
Filed under: B2B Marketing, Content Strategy.
Once upon a time, B2B websites were designed for awareness and outbound marketing programs were employed for lead production. Thanks to social media and expanded Read the full article…
Dec 3
By: Carmen Hill
Filed under: B2B Marketing, Content Strategy.
Inbound marketing–getting found online through search engines and social channels–has become an essential part of your overall marketing strategy. And it makes a well-planned and executed content marketing strategy even more important.
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
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