Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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May 31
By:
Filed under: Relationship Marketing.
In 2007 68% percent of internet users did not click banner ads in a given month. In 2009 that number increased to 84%, and only 8% of internet users represented 85% of all clicks. These results are from ComScore research. Now Collective Media released new research showing 99% of internet users do not click ads. But the average click rate hasn’t changed significantly over the last three years, so who really is clicking your ad?
May 17
By:
Filed under: Creative Lab, Marketing Life.
Most movies have three acts. The emails that get me to take an action also follow a simple formula. Take a look at my unscientific review below and let me know if this is what works for you.
May 13
By:
Filed under: Creative Lab, Engage with Us, Marketing Life, News and Events, The Agency.
On yet another bizarrely beautiful Portland day, the BNJ Creative crew nipped out to Kenny & Zuke’s for a nosh ‘n’ natter.
May 11
By:
Filed under: Marketing Life, Marketing Technology, Resolve.
Cal Newport, a PhD computer scientist at MIT, offers a remarkably simple way to focus on what matters—his core work. It resonated pretty deeply for me, and is oh-so-applicable to agency life.
May 6
By:
Filed under: Marketing Life.
Sometimes you need a proper sit-down luncheon, not just a grab-and-go. So BNJ Creative decamped to Rock Bottom Brewery at 206 SW Morrison to drown Read the full article…
May 4
By:
Filed under: Marketing Technology.
How many of you have wondered how your email response rates compare to others? Need a way to predict the results of your next campaign? Read the full article…
May 4
By:
Filed under: Marketing Technology.
The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
