Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Jan 23
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Filed under: Engage with Us, Relationship Marketing.
I was responding to an RFP last week and one of the final questions asked, “If you could say up front the three most valuable Read the full article…
Jan 17
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Filed under: The Agency.
Wordle up: See the nifty infographic that tells you what BNJ is all about at the moment.
Jan 12
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Filed under: Marketing Technology.
Over the last year, we’ve adopted some new tools here at B&J. Specifically, Confluence and Jira, by Atlassian. Collaboration tools like Confluence and Jira get Read the full article…
Jan 11
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Filed under: Relationship Marketing, Resolve.
Happy 2011! It’s predicted that marketing will change as much in the next 5 years as it has in the last 50. Get a head start now with 5 key demand creation drivers from SiriusDecisions.
Jan 11
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Filed under: Marketing Life, Resolve.
Are you rethinking your New Year’s resolutions yet? I can help. Read on for ways to turn intentions into achievements and a simple exercise to refresh your resolve.
Jan 11
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Filed under: Marketing Technology, Resolve.
As an agency, we’re in a great position to observe industry trends across clients. And things are changing fast! A critical part of our jobs as agency prognosticators is to predict the future (and help our clients get their before their competitors.) The science and art of marketing is changing faster than ever before, here are a few key trends we expect to see in 2011.
Jan 11
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Filed under: Resolve.
I’ve had strange dreams lately. It happens every year at this time and is often alarming yet inspiring once I ponder what the ‘experts’ would say if they got ahold of my dreams. I consulted my good friend Google and found DreamMoods.com, a dream dictionary of sorts dedicated to helping me “find the key to unlocking and interpreting the meanings to your dreams.” All three dreams occurred after very specific conversations about the state of marketing. Coming from the variegated mind of a creative lead in a B2B marketing agency, they make perfect sense.
Jan 6
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Filed under: Marketing Technology.
Mid last year, we made the decision to start evaluating cloud computing. I’ll admit, we approached the topic with some hesitation. Despite all the glowing Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
