Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
Email my free copy to
Dec 7
By:
Filed under: B2B Marketing, Content Strategy.
Once upon a time, B2B websites were designed for awareness and outbound marketing programs were employed for lead production. Thanks to social media and expanded Read the full article…
Dec 3
By:
Filed under: B2B Marketing, Content Strategy.
Inbound marketing–getting found online through search engines and social channels–has become an essential part of your overall marketing strategy. And it makes a well-planned and executed content marketing strategy even more important.
Nov 22
By:
Filed under: B2B Marketing, Content Strategy, .
Buyer-Centric Marketing is an excellent discipline that we have been using at BNJ to help both existing and new clients establish a strong strategic framework. Read the full article…
Nov 7
By:
Filed under: B2B Marketing, Content Strategy.
Most B2B marketers have embraced content marketing as the key to unlocking empowered buyers’ attention. We know it’s the right thing to do, but what’s the right way to do it? What kind of content do buyers want when? What sources do they trust? What formats do they prefer? And are we even asking the right questions?
Nov 7
By:
Filed under: Bill Babcock: Unleashed.
A closer look at IBM’s Global CMO Study IBM just released a study based on face-to-face interviews with 1,734 CMOs in 19 industries and 64 Read the full article…
Nov 4
By:
Filed under: Marketing Technology.
Pretty major news from Google on their search algorithm today. They’ve updated their ranking to take “freshness” into account. You can read about it here, Read the full article…
Oct 24
By:
Filed under: Relationship Marketing, Social.
It’s fascinating but not shocking that people are shelling out decent money for noise cancelling headphones and sensory deprivation tanks to help erase the 3000+ Read the full article…
Oct 19
By:
Filed under: Marketing Technology.
Remember that florescent pink ski jacket that was so cool when you got it, but horribly out of fashion a few years later? It was Read the full article…
Oct 12
By:
Filed under: B2B Marketing, Social.
As social media becomes an accepted—and expected—tool in the B2B marketing toolkit, more companies are looking for answers about how to craft successful social media strategies. See how you can convert followers to loyal customers.
Oct 7
By:
Filed under: B2B Marketing, Media.
A media plan is more than your strategy and ideas. Getting great proposals from media partners is a critical component, and your RFP is a key part of that process. This post outlines six elements your RFP should include plus tips for your media planning process.
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
