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The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Dec 15
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Filed under: Marketing Life, Marketing Technology.
Headlines and research highlight the performance of audience targeting models, which allow advertisers to buy media across an ad network or exchange reaching only individuals Read the full article…
Dec 1
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Filed under: Creative Lab, Marketing Life.
“Social media is a tool: it’s like a knife; you can perform life-saving surgery or you can cut someone up.” – Kalei Taylor, Portland (Oregon) Read the full article…
Nov 20
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Filed under: Marketing Technology.
The CAN-SPAM Act of 2003 placed renewed emphasis on suppression lists in the world of email marketing. Babcock & Jenkins had done its due diligence Read the full article…
Nov 13
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Filed under: Marketing Life.
November 13, 2010 Today is my birthday. Anyone who knows me well will know that I’m really not much into celebrating birthdays. It’s really not Read the full article…
Oct 25
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Filed under: Marketing Technology.
The personalized online experience has long been the north star for consumer marketing. When I land on Amazon.com, I’ll see a list of products related Read the full article…
Jul 26
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Filed under: Marketing Life, Relationship Marketing.
Qwest’s sales team needed help breaking into accounts on their target list. The challenge was to break through to IT Executives at top-tier enterprise organizations Read the full article…
Jul 26
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Filed under: Marketing Life, News and Events.
We’re all busy. But we all grow and expand our thinking by having access to other smart thinkers, new strategies and case studies that expand Read the full article…
Jul 26
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Filed under: Opportunities.
Today we’re announcing the beta launch of our new hiring application, HiringThing. HiringThing is an amazing jobs toolkit we made specifically to help hiring managers Read the full article…
Feb 14
By:
Filed under: news, .
Every month, Portland marketing agency Babcock & Jenkins sends out 75 tins of brownies to a different group of strangers, no name on the return Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
