Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Jan 24
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Filed under: Marketing Technology.
Passive profiling, verb: 1. Surveying your audience through actions rather than questions; then using this information to provide the answers your audience needs. Like magic, Read the full article…
Jan 10
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Filed under: News and Events.
We were exceptionally pleased to hear that BtoB Magazine dubbed Babcock & Jenkins as runner up for Direct Agency of the Year. We had a Read the full article…
Jan 9
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Filed under: Marketing Technology.
Lately I keep hearing that email marketing is dying, drowning in a sea of spam and unable to keep up with its younger brother RSS. Read the full article…
Jan 9
By:
Filed under: Marketing Qs.
Bottom line: Relevancy is king. Your customers and prospects have a wide variety of business needs—ranging from high-level thought leadership to tactical application notes. As Read the full article…
Jan 9
By:
Filed under: Marketing Qs.
Gaining insight from a representative “slice” of your target audience is important but can often be VERY time consuming and expensive. Who has the time Read the full article…
Jan 8
By:
Filed under: Relationship Marketing.
There are thousands of people online dying to talk about and read about your product. Probably tens of thousands. Maybe millions… Early pioneers have built Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
